The film and apparel industries have a significant impact on our planet's pollution levels. However, we firmly believe that sustainable fashion is an attainable goal, which is why we promote the #rentmoreshopless movement. Through this initiative, we provide easily accessible, quality, and stylish rentals specifically chosen for camera, significantly reducing the necessity for productions to shop for new items. This not only saves valuable time and money but also extends the lifespan of existing clothing and accessories.

Each time you rent an item, you effectively eliminate the resources required to create a new piece of clothing and transport it to retailers. We understand that even small actions have a significant impact, which is why we strive to incorporate eco-friendly practices into our business operations. IMIJ embraces technologies such as barcode scanning, email invoicing, online payments, and online banking. Furthermore, we actively engage in reusing and recycling our stock, ensuring that nothing goes to waste. Any surplus items are donated to charity, helping those in need and contributing to our ongoing efforts to minimize our environmental footprint.